Digital Advertising and Analytics

 

(A) What are Cookies and Similar Technologies

 

Cookies are small text files that are stored on your device to ensure our Websites operate normally and enable your convenient access. Cookies usually contain identifiers, site names, and some numbers and characters. Our Websites and Services may use Cookies and other similar technologies such as Pixel Tags and Web Beacons. We generally treat information collected by Cookies and similar technologies as non-personal information as they do not contain Personal Data. However, to the extent that Internet Protocol (“IP”) addresses or similar identifiers are considered Personal Data under applicable law, we treat such information accordingly.

 

(B) Why we use Cookies and Similar Technologies

 

We may partner with ad networks and other ad service providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Websites or Services and other sites or Websites over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

 

We may also work with third parties that collect data about your use of the Websites or Services and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of the Websites and Services, and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Websites and Services, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

 

Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our Websites and Services may not function as intended.